Posts by category: Business and Law

What is the purpose of trademarking a name?

Trademarking a name serves to protect a business or brand by preventing others from using the same or a confusingly similar name. It essentially secures the unique identity of your product or service, distinguishing it from competitors. Not only does it safeguard your brand reputation from potential damage, but it also allows customers to easily recognize and associate your product or service with your brand. So, if you're running a business, securing a trademark is a smart move. It's a legal shield for your brand and a valuable asset that can grow in worth over time.